Alan Wake Remastered won’t feature real-world product placement

Posted on September 14, 2021 by

Product placement has been removed from Alan Wake Remastered, which means you won’t see brands such as Verizon in the game.

This is due to expired deals, according to a PR representative for the game speaking to ScreenRant. In the adverts’ place, there will be generic in-universe branding.

For those who didn’t play the 2010 original, it featured quite a few real-life brands, and some even factored into gameplay. The product placement wasn’t too in your face, as Remedy did its best to help make the game world feel a bit more real with the in-game adverts.

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