Sensor Tower reports that Toy Blast hack earned $36.9 million this August alone, marking a year-over-year increase of 36 per cent. That month, Toy Blast ranked 48th for revenue among all apps worldwide.
Most player spending came from the US which brought in $312 million in revenue, accounting for 71 per cent of the total. The UK came in a distant second, with 4.1 per cent of the paying audience at $18 million.
While Peak Games’ first Blast title continues to do well, its follow-up has also found overwhelming success.
Revenue for 2017’s Toon Blast breached $200 million within the game’s first year on sale. Much of this success came from a particularly star-studded marketing campaign.
Thanks to a $100 million cash infusion following a deal with Zynga, Peak Games used the funding to partner with Deadpool actor Ryan Reynolds. Over three months, the developer worked with Reynolds to create an extensive and reactive advertising campaign for the mobile puzzler.
Peak Games was ranked 10th in PocketGamer.biz’s top 50 Mobile Developer list for 2018.
The ride platform is another sight to take in all by itself as its design is jam-packed with so many elements. As you come around the corner of the queue, you immediately take in the sights of a Yahtzee game box, Crayon-drawn plans of the Slinky Dog attraction, more building blocks, books and a Slinky Dog-Gone Wrong Board Game box and its accompanying game board, all of which make up the main structure of the ride platform.